In response to the directive to simplify our concept, we decided to explore our priorities. It was imperative to identify what elements were essential to retain, what aspects could be simplified without compromising the message, and what could be entirely removed from the equation.
We dedicated ourselves to reworking the various elements within the concept, aiming to reduce the number of independent moving parts.
prioritisation of elements within the experience
Based on the prioritisation, we storyboarded a detailed version of the live demonstration, which went through multiple iterations.
series of iteration of the live demonstration | sketches by Rebecca Hodge
<aside> 💭 The objective was to streamline the process without compromising the impactful nature of the live demonstration for our audience. In our pursuit of efficiency, one key decision emerged: the realisation that the live demonstration needed careful scripting and staging.
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To gain valuable insights for the staging of our presentation, we conducted thorough testing of the concept.
a video recorded during the test that showcases both human and AI generated response | Video: Ruoxi
a video recorded during the test that showcases both human and AI generated response | Video: Ruoxi
video recorded during the testing with a second participant, showcasing human responses | Video: Ruoxi
This testing phase served a dual purpose: